Apple has officially confirmed that its next major product event will take place on Wednesday, September 9, 2026.
The event is expected to introduce Apple’s next generation of iPhones, along with updates to the Apple Watch and other products. Apple will stream the presentation online, allowing viewers around the world to follow the announcements live.
What time will the Apple event begin?
The presentation is scheduled to begin at 10:00 a.m. Pacific Time.
For viewers in Ghana, that will be 5:00 p.m. on Wednesday, September 9.
The event can be watched through Apple’s website, the Apple TV app and Apple’s official YouTube channel.
Which iPhones could Apple announce?

Apple is widely expected to introduce the iPhone 18 Pro and iPhone 18 Pro Max during the event.
Reports also suggest that Apple could reveal its first foldable iPhone. The device has been referred to in reports as the iPhone Fold or iPhone Ultra, but Apple has not confirmed its name or specifications.
If announced, it would mark Apple’s first entry into the foldable smartphone market, where it would compete with devices such as Samsung’s Galaxy Z Fold series and Google’s foldable Pixel phones.
The regular iPhone 18 may not appear at this event. Reports suggest Apple could introduce its Pro models first and release the standard iPhone 18 and iPhone 18e later.
These product details remain unconfirmed until Apple presents them on stage.
Other products expected
The September event may include more than new iPhones.
Apple is also expected to introduce:
- Apple Watch Series 12
- A new Apple Watch Ultra
- Updated AirPods
- New iPhone cases and accessories
- More information about iOS 27
- Additional Apple Intelligence features
Apple may also use the event to explain when its latest software updates will become available to the public.
When could the new iPhones go on sale?
Apple normally opens pre-orders within a few days of its September event, followed by the official release approximately one week later.
The company has not confirmed the preorder or release dates for its upcoming devices. Prices, storage options and availability in different countries will be announced during the presentation.
Availability in Ghana will depend on local authorised retailers and importers. Ghanaian pricing may also differ from Apple’s US prices because of shipping costs, taxes and exchange rates.
Should you wait before buying an iPhone?
If you are currently planning to purchase an expensive iPhone, waiting until September 9 may be worthwhile.
The announcement will reveal what the new models offer and how much they cost. A new launch may also affect the prices of existing iPhones as retailers begin adjusting their stock.
However, a newer model is not automatically the best option for everyone. Your choice should still depend on your budget, the condition of your current phone and the features you actually need.
You can also visit our smartphone news page for more launch updates and buying guides.
What happens next?
The date is now confirmed, but the products remain the interesting part.
On September 9, we will cover the announcements, specifications, prices and major features as Apple reveals them. We will also explain which upgrades matter and whether the new devices are worth considering.
Save the date: Wednesday, September 9, 2026, at 5:00 p.m. in Ghana.
We go talk more chale.
Delppy





